C. Reading comprehension/Vocabulary
Do you remember the vocabulary from the article ‘Working in the marketing sector’ in
English Now
No 77? Test yourself with this exercise! Imagine you are working in the marketing sector of a company and you have to explain the vocabulary
to a new employee. Match the definitions on the left with the corresponding terms on the right.
| 1. how our company wants people to perceive its products | |
|
| a. an advertising campaign |
| 2. a product that you can buy with the money that you have | |
|
| b. a product line |
| 3. what we do to introduce a new product to the market | |
|
| c. our brand identity |
| 4. a family of products that our company creates | |
|
| d. a budget |
| 5. publicity that our company creates for a product | |
|
| e. competition |
| 6. a group of people who will potentially buy our products | |
|
| f. a brand |
| 7. information our company collects to identify people’s needs | |
|
| g. a product launch |
| 8. the opposition between companies selling similar products | |
|
| h. our target market |
| 9. the specific name of a group of products that our company creates | |
|
| i. an affordable product |
| 10. the sum of money that our company can spend on a project | |
|
| j. market research |