Le 26/02/2021. If you work remotely – either because of the COVID-19 pandemic or because that is the nature of your...
Niveau B1-B2 (intermédiaire)
Yay, it’s Friday! Fridays signal the end of the work week, and two days of freedom for most people. But, one Friday in every year celebrates a special event called Black Friday. When is Black Friday and what is it?
Black Friday traditionally takes place on the day after Thanksgiving in the United States. As Thanksgiving is always on the last Thursday in November, Black Friday – obviously – always falls on a Friday. This year, Black Friday is on November 27th.
The term ‘Black Friday’ was originally used by the police in Philadelphia, USA, during the 1950s. Back then, the annual football game between the army and the navy took place in the city on the Sunday after Thanksgiving. On the Friday before the game, thousands of tourists arrived in Philadelphia and spent the weekend shopping before the game. The day became known as Black Friday by the police who had to manage the crowds and look out for shoplifters.
The term ‘Black Friday’ was eventually adopted by other cities in the USA and developed positive connotations. It is now used worldwide by shoppers and retailers to celebrate the unofficial start of the Christmas shopping season, both online and in the shops. Black Friday has become one of the biggest shopping days worldwide as there are massive discounts on many products.
Since the 1950s, many countries have started using the term and the tradition to kick off the buying season. This year, due to COVID-19, Black Friday will be more of an online event than ever before. In France, the Minister of Economy, Bruno Le Maire, has asked for Black Friday to be postponed until December 4th, as it falls in the middle of our second lockdown.
obviously = évidemment
back then = à l’époque
manage = gérer
to look out for = faire attention à
a shoplifter = un voleur à l’étalage
a retailer = un commerçant
both = à la fois
a discount = une réduction
to postpone = remettre à plus tard
the lockdown = le confinement
to promote = promouvoir